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Two IITians That Turned ‘Bewakoof’ into a Fashion Motto in India.

by The Journal Story August 29, 2024 0 Comment

Bewakoof.com, Co-founded by Prabhkiran Singh and Siddharth Munot attracts over 2.5 million monthly visitors and ships to 90+ countries.
From an initial investment of ₹30,000, it is now a leading DTC brand with 100,000 products sold per month across its 3000+ available styles.
From being a merchandise partner to movies like “Sholay” to “Gangs of Wasseypur”, it has also secured global licences from Disney, Marvel, and more

Prabhkiran Singh and Siddharth Munot Co-founded Bewakoof.com which has grown into a massive online presence, attracting more than 2.5 million monthly visitors to its website. The brand’s reach extends globally, with shipping that is now available to over 90 countries. Even on social media, Bewakoof has cultivated a strong following, boasting over 4 million fans on Facebook, more than 239,000 followers on Instagram, and 8,700 active followers on Twitter.

Prabhkiran Singh and Siddharth Munot, are both civil engineering graduates from IIT Bombay. Prabhkiran’s entrepreneurial journey started before his co-founder. Before the idea of Bewakoof took shape he tried his hands into the food and beverage industry with another quirky idea called “khadke Glassi”, selling lassi outside his college. This venture did not completely fail but was unable to achieve the goals that Prabhkiran had set and thus was shut down in a short time of 8 months from February 2010 to September 2010. As for Siddharth, his future co-founder, he walked on the conventional career path at the start. His initial stint was in the education sector, but soon he also left it to follow his passion and joined hands with Prabhkiran to start a new business.

In April 2012, with their shared creativity and passion for business, Bewakoof.com was finally born as the brand was registered under the name of Bewakoof Brands Pvt. Limited which was headquartered in Mumbai. The idea in itself was very simple: to offer quirky, relatable fashion to India’s young and passionate generation. The start of their venture was pretty humble, with just ₹30,000 as an initial investment to start their journey as entrepreneurs. Within 6 months of their operation, they also got seed funding and Prabhkiran managed to bring founders of Snapdeal Kunal Bahl and Rohit Bansal along with Nikhil Vora who was former MD of IDFC securities as angel investors.

Bewakoof’s fashion line started with t-shirts that were sold through social media, namely Facebook and their page got over 75,000 impressions in just the first few months. Prabhakaran Singh transformed the brand into Bollywood’s top choice for movie merchandise. From “Gangs of Wasseypur” to “Sholay”, Bewakoof became the go-to partner for film merch, collaborating with industry giants like Yash Raj Films and Red Chillies. Prabhkiran’s ambition didn’t stop at Bollywood; he secured global licenses for beloved characters from Disney, Marvel, and more.

It should be no surprise that Bewakoof became extremely popular and gained a loyal following in just a short time. Soon it became India’s one of the biggest direct-to-customer fashion brands. Today it gets almost half a million visitors on their site through its social media channels and has emerged as the biggest D2C brand with 1 lakh+ products sold monthly and 3000+ styles available for its customers that are spread throughout over 19,000 pin codes.

Bewakoof stands as one of the biggest and fastest-growing fashion brands in India. It has grown from a simple brand to a fashion motto among the younger generation. Their story is far from over as the brand continues to grow and surprise the audience with its creative ideas and smart marketing.

Sources

https://startuptalky.com/prabhkiran-singh-bewakoof/