• Mamaearth was founded by Ghazal and Varun Alagh in 2016 after their son’s skin condition inspired them to create India’s first toxin-free baby-care and personal-care brand.
• The brand grew from just 6 products to 140+ products, serving over 5 million customers across 500+ cities, becoming one of India’s fastest-growing FMCG companies.
• With global certifications, celebrity endorsements, and sister brand The Derma Co., Mamaearth continues to expand rapidly, driven by a vision to reach ₹1000 crore and beyond.

You must have heard the name Mamaearth from YouTubers, influencers, or people around you. Many YouTubers promote or advertise their products, and although Mamaearth is relatively new in the market, its unique marketing strategies have made it a widely recognized and trusted brand today. But have you ever wondered: Who owns Mamaearth? How did it start? What is the secret behind its success?
You will find all the answers in this article.In a time when synthetic cosmetics were on the rise, one visionary recognized the value of age-old herbal practices and transformed them into a world-renowned enterprise. Shahnaz Husain’s story is more than just a tale of entrepreneurial triumph; it embodies resilience, creativity, and the enduring essence of Ayurveda.

Early Life of Ghazal Alagh

Ghazal Alagh was born on 2 September 1988 in Haryana. She completed her post-graduation from Punjab University. In 2011, Ghazal married Varun Alagh. The couple has a son named Agastya Alagh.
Ghazal also attended the School of Visual Arts’ Summer Intensive Study Program and completed an advanced course in figurative painting from the New York Academy of Art. Along with her education, she worked as a corporate trainer at NIIT Limited for two years.

The Beginning of Mamaearth

In 2016, Ghazal Alagh and her husband Varun Alagh co-founded Mamaearth. Mamaearth became India’s first beauty and personal-care brand to offer toxin-free products.
From childhood, Ghazal dreamt of becoming a businesswoman, and her parents supported her every step of the way. Mamaearth came into existence through her hard work and her husband’s constant support.

How Their Son’s Skin Condition Sparked the Idea

Ghazal and Varun’s son Agastya suffered from a congenital skin condition called eczema, which meant he had to stay away from harmful, toxin-based products. The couple soon realized that many baby-care products in India contained toxic ingredients that were banned in several other countries.
Due to the lack of toxin-free products in India, they had to request friends living abroad to send safe products for their child. This is where the idea of Mamaearth was born.

Ghazal also discovered that her friends were facing similar issues with baby-care products. Understanding the struggles of many mothers, she decided to create a solution—a range of toxin-free baby-care products that were safe, gentle, and certified.

Their Experience and Entrepreneurial Strength

Both Ghazal and Varun had relevant experience before starting their own company.
Ghazal completed her BCA in Information Technology from Punjab University in 2010, along with her training experience in the IT sector where she trained managers and CEOs of various companies.
Varun had previously worked with top companies like Hindustan Unilever, Infosys, and Coca-Cola as a Senior Brand Manager.

In June 2016, they founded Honasa Consumer Pvt. Ltd., and by December, they launched Mamaearth with six baby-care products, including baby lotions and creams.
Mamaearth today is Asia’s only MadeSafe certified brand in the personal-care segment and has grown to become one of the largest Direct-to-Consumer (D2C) beauty brands.

The Rising Success of Mamaearth

Mamaearth began with six products, but today the brand has launched over 140 products across categories like baby care, hair care, and skin care.
The brand serves over 5 million customers across 500+ cities.

Mamaearth products are available not only on their official website but also on Amazon, Nykaa, Flipkart, and offline retail stores.
In 2017, Bollywood actress Shilpa Shetty became the brand ambassador and invested ₹1.6 crore in the company, emphasizing her belief in toxin-free, safe skincare products.

By 2020, Mamaearth’s net worth reached ₹115 crore, and by April 2021, the company achieved revenues of nearly ₹700 crore.

The Launch of The Derma Co.

Last year, Ghazal launched Mamaearth’s sister brand, The Derma Co.
Unlike Mamaearth’s nature-based products, The Derma Co. uses science-based active ingredients to treat specific skin concerns. The brand currently has around 40 products and has gained rapid popularity among women seeking dermatologically effective solutions.

How Mamaearth Manufactures its Products

Mamaearth operates as an FMCG company following a Direct-to-Consumer model, selling products online through Amazon, Flipkart, and its own website, as well as offline stores.

Interestingly, Mamaearth does not manufacture its products itself. It formulates the product concepts and collaborates with licensed contract manufacturers who produce them under the official Mamaearth brand guidelines.

Ghazal Alagh on Shark Tank India

Ghazal Alagh gained further recognition after appearing as a judge on the business reality show Shark Tank India, aired on Sony Entertainment Television. The show is based on the concept of Shark Tank America, where entrepreneurs pitch their business ideas to successful investors.

Mamaearth’s Growth & Future Vision

Since its launch in 2016, Mamaearth has emerged as one of the fastest-growing FMCG companies in India. Initially starting with baby-care products, it soon expanded into personal care and became a household name.
In 2019, Mamaearth recorded a turnover of ₹17.9 crore, expected to rise to ₹112 crore by 2020. By 2025, the company aims to reach a valuation of $27.5 billion.

Today, Ghazal and Varun Alagh are fully focused on taking their business to the next level.
Ghazal once mentioned that their first goal was to reach ₹100 crore. After achieving it, their next milestone is to cross ₹1000 crore, and they are working tirelessly to make Mamaearth India’s biggest personal-care brand.

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