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• Siddharth Dungarwal started with a small retail store and gradually learned manufacturing, B2B and fashion from the ground up. His experience across the entire apparel ecosystem later became a major strength for SNITCH.
• When the pandemic disrupted traditional retail, Siddharth shifted SNITCH toward e-commerce and the direct-to-consumer model. What began as a response to a crisis eventually became the foundation for the brand’s larger growth.
• Siddharth’s Season 2 appearance on Shark Tank India resulted in an all-Shark deal of ₹1.5 crore for 1.5% equity. The appearance also introduced SNITCH and its founder to a much wider national audience.

Today Siddharth Dungarwal is known as the Founder and CEO of SNITCH, one of India’s growing men’s fashion brands. But behind the campaigns trendy shirts, social-media presence and rapidly expanding stores is a much more interesting story: a young entrepreneur who started small learned the business from the ground up survived a major crisis and eventually turned an unexpected opportunity into a major fashion brand.

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From a Family Business to Finding His Path

Siddharth’s entrepreneurial journey did not begin with a glamorous startup office or a million-dollar idea.

He grew up around business. His father was involved in the jewellery business in Bengaluru and Siddharth was expected to have a future connected to the family business. But there was one problem—jewellery was simply not where his interest was.

He was more fascinated by clothing and fashion.

Of forcing him into a business he did not enjoy his father supported his decision to explore his own path. Siddharth has spoken publicly about how his father helped him start a retail store in Bengaluru. His early retail experience became the real classroom of his entrepreneurial life.

The store was small. The learning was huge.

He began understanding what customers wanted which products moved quickly how retailers thought and— most importantly—how the clothing business actually worked behind the scenes.

That experience eventually pushed him beyond retail and deeper into manufacturing and B2B apparel.

Learning Fashion From the Ground Up

Before SNITCH became a consumer brand Siddharth spent years working within the apparel ecosystem.

He explored surplus inventory. Eventually moved into garment production. One of the lessons from this period was that the real opportunity in fashion was not simply selling clothes—it was understanding the entire supply chain.

Manufacturing gave Siddharth exposure to fabrics, production, pricing, margins, inventory and retailers.

That background later became one of SNITCHs advantages.

While many new-age fashion founders entered the industry through branding and digital marketing Siddharth already understood what happened behind the product.

He knew how garments were made.

He knew how quickly trends could change.

He understood that fashion is a business where timing matters almost as much as design.

By the time SNITCH began taking shape Siddharth had already spent years learning the industry through experience than textbooks.

The Birth of SNITCH

The idea behind SNITCH was simple but powerful: men wanted clothing that looked contemporary without necessarily carrying an unaffordable price tag.

The brand initially operated through a B2B model. Siddharth eventually saw a much bigger opportunity in building a direct relationship with customers.

Then came 2020.

The pandemic changed every traditional business model overnight. Retail stores shut movement was. Businesses across the apparel industry were left with unsold inventory.

For Siddharth however the crisis became a turning point.

Of waiting for the market to return to normal he moved toward e-commerce and the direct-to-consumer model. SNITCHs online journey began with a small assortment but the experiment quickly showed that customers were willing to discover and purchase fashion online.

What looked like a survival move gradually became the foundation of a larger business.

That is one of the most interesting things about Siddharths journey.

SNITCH was not created in circumstances.

It evolved because the circumstances forced its founder to think

Understanding What Young Indian Men Wanted

SNITCH did not try to compete by offering another collection of basic menswear.

Instead the brand focused heavily on trend-driven fashion.

Its approach was built around bringing styles to Indian consumers quickly while keeping the products accessible. The company describes itself around the idea of being “Made in India for the World “. Its product range has expanded across shirts, T-shirts, jeans, trousers, jackets, co-ords and other categories.

The product was only one part of the equation.

Siddharth understood that todays fashion customer does not discover brands inside shopping malls.

They discover them through Instagram.

They see a style in a reel.

They notice what an influencer is wearing.

They save an outfit.

Then within minutes they want to buy something similar.

SNITCH built itself around this consumer cycle.

Of treating fashion as something that changes every few months the company developed an approach much more responsive to emerging trends.

That speed became part of the brands identity.

The Shark Tank India Moment

If SNITCHs digital growth introduced the brand to an audience its appearance on Shark Tank India pushed it into the national spotlight.

Siddharth appeared on Season 2 of the show with a pitch.

He asked for ₹1.5 crore in exchange for 0.5% equity placing the companys valuation at ₹300 crore. What happened next became one of the memorable moments of that season.

All five Sharks—Anupam Mittal, Vineeta Singh, Aman Gupta, Namita Thapar and Peyush Bansal—joined together to invest ₹1.5 crore for 1.5% equity.

It was the seasons all-Shark deal.

The real value of Shark Tank went beyond the money.

The television exposure introduced SNITCH to millions of customers who may never have encountered the brand before.

The pitch also gave viewers something personal: a chance to understand the entrepreneur behind the brand.

Siddharth did not present himself as someone who had followed an elite-business-school route. His story was more grounded—retail experience, manufacturing, risk-taking and learning through business itself.

That made the story relatable to aspiring entrepreneurs.

Why Siddharths Story Stands Out

The fashion industry can make success look effortless from the outside.

You see the photographs.

You see the models.

You see the stores.

You see the sales numbers.

What you don’t see are the years of experimentation that came before them.

Siddharths story stands out because he did not start with a made formula.

He started with a store.

Then came trading.

Then manufacturing.

Then B2B.

Then the pandemic.

Then D2C.

Then Shark Tank.

Each stage added another layer to his understanding of business.

That ability to adapt may be one of the reasons behind SNITCHs growth.

In one of his accounts of his journey Siddharth credited his father for supporting him even when he chose a direction different from the family business. He also described moving from retail into production and later shifting SNITCH from B2B toward D2C.

It is a reminder that entrepreneurship rarely follows a straight line.

Sometimes the path only becomes clear after you start walking.

From Online Brand to Physical Retail

SNITCHs success was initially driven heavily by its first approach but Siddharth has never treated physical retail as irrelevant.

In fact the company has increasingly moved toward an omnichannel model.

The logic is straightforward.

Online shopping provides convenience and scale. Fashion is still a category where customers often want to touch the fabric see the fit and try something before purchasing.

In an interview Siddharth explained that SNITCH sees offline expansion as a way to increase access rather than as a replacement for its digital business. The company has been exploring franchise-led expansion alongside its presence.

This marks another stage in the companys evolution.

SNITCH is no longer an online fashion experiment born during the pandemic.

It is becoming a retail brand.

The Numbers Tell Part of the Story

SNITCHs growth has attracted considerable attention in Indias startup ecosystem.

Recent reporting has placed the companys valuation at around ₹2,500 crore compared with ₹100 crore at the time of its Shark Tank appearance. The company also raised $40 million in 2025 highlighting the scale of investor interest in its growth story.

Numbers alone do not explain the journey.

The interesting question is: how did a business that began with such a modest foundation manage to become a serious player in Indian fashion?

The answer appears to be a combination of things—manufacturing knowledge, fast decision-making understanding the customer, digital marketing, trend awareness and the willingness to change when the market changes.

That combination is difficult to copy.

A competitor can copy a shirt design.

It is much harder to copy years of experience across the supply chain.

Siddharth Dungarwals Entrepreneurial Lesson

Perhaps the biggest lesson from Siddharths journey is that you do not always need to begin with an idea.

Sometimes you need to understand an existing industry than most people.

Siddharth entered fashion through a store. He learned retail moved into manufacturing built a B2B business and eventually used the disruption caused by the pandemic to create a consumer-facing brand.

The opportunity was not sitting in one place waiting to be discovered.

He created it by connecting his experiences.

That is what makes the SNITCH story more than another startup success story.

It is a story about adaptability.

It is about taking an opportunity seriously.

It is about understanding customers than simply selling products.

Most importantly it is about having the courage to change direction when the original path stops working.

The Road Ahead, for Siddharth and SNITCH

The next chapter might be even harder than the one.

Growing from a business into a big fashion company brings an entirely different set of problems. Keeping the quality of products handling stock keeping costs under control opening more stores making sure customers keep coming back and staying up to date with changing styles are all tough things to do.

But Siddharth has already shown one trait that could be the important: he is used to changing.

From a store in Bengaluru to making clothes from working with businesses to selling directly to customers from being an online-only brand to having more physical stores his path has been all about change.

Maybe that is the real story of SNITCH.

It was never about selling stylish clothes.

It was about knowing where the customer was going next and getting there fast.

For Siddharth Dungarwal the path from a clothing business to being the Founder and CEO of SNITCH shows that starting a business is not always about knowing everything from the beginning.

Sometimes it is about starting small learning a lot taking smart chances and having the bravery to change your plan.

SNITCH has become a name people know in mens fashion. The most interesting part of its story is still the person, behind it—a leader who turned years of normal business experience into something special.

That is why Siddharth Dungarwals journey is worth watching.