In India’s fast-evolving startup ecosystem, few stories resonate as powerfully as that of Vineeta Singh—the woman who dared to challenge conventions, reject comfort, and build one of the country’s most loved beauty brands from the ground up. As the CEO and co-founder of SUGAR Cosmetics, Vineeta Singh has not only transformed how Indian women experience makeup but has also redefined what resilience and long-term vision truly mean in entrepreneurship.
You must have heard the name Mamaearth from YouTubers, influencers, or people around you. Many YouTubers promote or advertise their products, and although Mamaearth is relatively new in the market, its unique marketing strategies have made it a widely recognized and trusted brand today. But have you ever wondered: Who owns Mamaearth? How did it start? What is the secret behind its success?
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